By: Innovation and Marketing Team

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In this article, you will find:

• How having one’s small Indulgences has grown in today’s beverage space
• Why Hydration is sweeping the nation and folks are focused on Functional

We hope you enjoy our annual trends forecast. Starting the year with a new perspective on what’s going on and what’s right around the corner is always beneficial!

Want to take a deeper dive into how these trends impact your current and future product alignment? Need guidance on how you can better satisfy you customers’ evolving preferences?

Just let us know; we’re all about working together to create a more fruitful life for everyone and our innovation and marketing team are eager to help you capitalize on What We’re Craving!!