You might be wondering where Marketing comes in.
Well, as is often the case with our team, what we do is in the background.
It’s important that first we organize all the data and imagery. Then we can determine what info is crucial for sales to utilize with prospective and established customers.
“During the cutting, Renata tracks a lot of very specific data that is highly important to her work, but some of that is either confidential or too detailed for outside parties,” Varris said. “It’s our team’s job to make sense of it all.”
Once the areas of comparison are established, Marketing will work with our graphic designer, and play around with some ways to make this information visual and easy to comprehend.
“Our work for this specific project, and other projects in general, needs to be visually interesting, highly informative, yet easy to digest,” Varris said. “Sometimes it’s a back-and-forth process among sales, marketing, and our designer, but together we are able to successfully hone our message.”