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By: Varris Holmes, Marketing Manager
The term “Clean Label” continues to take hold of consumers as the ‘go to’ phrase that describes a high-quality, superior product that is healthier for you and provides proof right on the label of the product. Used more and more frequently over the past 20+ years, the term and movement have gained traction as more and more restaurant chains and consumer product manufacturers promote their fare and wares using the term.
In this article, you will find:
How consumer preference is shifting toward ‘clean label’ solutions
Why there is some confusion over the term and its meaning
How we are fulfilling our customer’s definition of ‘clean label’
Although there is no industry-wide accepted definition for “Clean Label”, the term has come to represent healthier food, traceability, and accountability in the foodservice industry — even though the term holds no legal basis. At Leahy-IFP, we are creating a more fruitful life for everyone and believe transparency in labeling, ingredients and claims is essential to maintaining a safe food supply and continuing to improve it for the future.
A testimony to the popularity of the term, the Clean Label Project™, a national non-profit was created in October of 2017, with the mission to bring truth and transparency to food and consumer product labeling. However, it is not a regulatory body, and its findings and ratings are not always shared by other industry voices. In fact, the term Clean Label is viewed by some as a marketing tactic that can be more opaque than transparent.
With the current ambiguity surrounding the definition of the term and so many products claiming to have a Clean Label, we wanted to take a closer look and try to demystify what it’s all about.